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It’s more than a box: the importance of packaging for businesses

It’s a cliché but it’s a good one… Parents and grandparents often refer to it when the topics of dating or job interviews are being talked about… What are we talking about? The importance of making that first good impression… And if it’s good enough, it’ll be a lasting, fondly remembered impression… You all know the saying: ‘You only get one chance to make a first impression’ or words to that effect. Even the likes of Harry Potter author JK Rowling has been quoted as saying: ‘A good first impression can work wonders’.

And this is very much one of the mantras the business world lives by… A product needs to get to the customer safely and in the same condition it left the studio or warehouse, but it’s more that that…  The packaging is an extension of the business, it creates brand recognition and is even synonymous with the values of the business itself for some… You are spending money on a quality item, even if it’s a gift for yourself, and you want to enjoy the experience, the thrill of opening it. And when statistics reveal that around a third of consumer’s decision-making is based solely on product packaging, you can see why it’s so important to get it right.

And this is something we pride ourselves on here at Sheepers HQ… The presentation of our products.  Just check out our soon-to-be-released baby booties in mustard, pink, grey and white, and chestnut, which will retail at £40. Each item will come in a beautifully crafted, hand-pressed box from Lucky Ink Press and the queen of all things hot foiled Holly, who combines traditional printing methods with contemporary typographic design – pressing on quality paper stock with super shiny foils. We hope you’ll be as excited as us!

And just while we’re blogging, we must mention another extension to our baby range, which is coming soon… Our sleep suits… And they’ll match our women’s Sen rose gold, turquoise and pink pyjamas… We love a bit of family matching here at Sheepers! Hope you do too.

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