Have you ever done a little dance when someone bought from you? The grin on your face would not vanish for at least a day or two. Have you ever wondered why they chose you? Was it just pure luck being at the right place at the right time offering your beautiful product or service?
We believe it’s not only the attractive product that makes customers decide on the purchase. In this day and age, it’s your company’s personality and lifestyle you are selling – the overall brand experience.
Jeff Bezos, founder & CEO at Amazon said: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
A brand is how your customers perceive you. If you want to stand out in a crowded market give people a reason not to forget you. Your business may have a unique personality, values and aspirations. But it’s how those qualities are communicated that will make the big difference. The curvature of a font, the colours of a logo, the lifestyle shots of your product – these things must be considered when creating a strong brand experience. Jeff Bezos said: “Branding is what people say about you when you are not in the room.”
Sheepers believed in the importance of brand experience from the very beginning. The core of their identity is the sheep, from which the brand name is playfully derived. The simple but very effective logo relates to what they are selling. It serves as a stamp that people will eventually start to recognise worldwide. Three main colours consistently appear on their website and social media, echoing the brand image. Clear and professional typeface contrasts with the handwritten font that adds that extra personal touch to the message. Photographs create the lifestyle the customer will experience when they buy their products.
We understand that it can be overwhelming and difficult for a small business to create a strong and memorable brand experience. We create design that is digital, physical and everything in between. Give us a shout and we will help make you rare www.rarepeardesigns.com